The agency was tasked with creating a completely new visual identity for Becherovka Lemond, aimed at increasing brand awareness by aligning with emerging cultural trends.

I developed the updated identity — including the color palette, typography direction, and a series of key visuals across formats, from digital banners to social media assets.

The campaign targeted a new generation of socially savvy, style-conscious youth: part party girls, part fashion lovers, part urban explorers — and all looking for that Instagram-worthy moment.

To connect with this audience, I introduced a playful, DIY-inspired aesthetic. The visual approach combined real photography with bold, pop-art–infused illustrations and cut-out shapes, resulting in a vibrant, layered collage style that felt both spontaneous and art-directed.