The project was to develop six months of Instagram content for Kozel, creating a more premium and consistent visual presence for the brand.

As Creative Lead, I led the creative team and oversaw the project from concept development through to final production. I developed the overall look and feel and established a more premium visual direction across the content.

I also created comprehensive production guidelines to define the visual approach for all future shoots, helping establish a consistent creative standard for the brand.

The production combined photo and video shoots over four days at the Kozel brewery, with me leading the creative direction and overseeing the entire production process from set to final assets.