The brief was to design a poster celebrating the 2022 Tour de France Femmes, with a few key requirements: feature a Škoda car, both male and female cyclists, and a distinct touch of French flair.

I developed a bold, dynamic composition and typographic layout that brought all mandatory elements together in an unexpected way. My concept was selected by the client, and based on this design, the agency carried out the photoshoot and post-production to bring it to life.