I was invited by Fallon Prague to join the Vichy campaign as an illustrator, creating a series of illustrations for their social media wellness initiative.

The concept was to deliver daily health and beauty tips to Vichy’s audience through engaging, shareable Facebook and Instagram posts. I created 31 unique illustrations that visually supported each tip while maintaining brand tone and elegance.

In addition to social media, the illustrations were also used on limited-edition T-shirts and tote bags, distributed as giveaways to influencers and Instagram bloggers.

The visual style was developed using a mixed-media technique — blending watercolor textures with both vector and raster elements to create a fresh, feminine, and tactile aesthetic.